Material Guide’s mission is to encourage environmentally friendly and sustainable food production and to create conditions in agriculture that benefit people, animals and nature. Material Guide supports producers with data-driven tools within the production processes as well as in transparent communication with consumers. In the conception, design and development of the Material Guide website, we paid particular attention to a structured and easy-to-understand presentation of information in order to make complex contexts accessible.
Designed with a mobile-first approach, the site is fully functional when viewed on a mobile device. While shopping, customers can scan products with a QR code and instantly receive background information on the products’ origins and production.